As prices for the Disney Parks continue to cause grief for many guests, some might consider a Disney Cruise as a more enjoyable/alternative to a trip to Disneyland or Walt Disney World. Although that's a subject for debate, there's definitely an audience for a bit of maritime magic.
With the Disney Cruise Line displaying a theme of heroes and villains, I caught a subtle detail with the character and theming choices being made for the Disney Destiny. A mix of classic '90s characters like Simba and Hercules, and a heavily Marvel-focused flavor making the scene, Disney is sitting on a potential goldmine that will make a lot of fans happy.
Disney should make an adult-focused cruise (and they already have the parts)
Many of the cruise line's latest theming choices seem to have one common factor, they are geared toward older audiences. Icons of the Disney Renaissance might be timeless, but there's definitely a specific audience for them. That's not even mentioning the recent incorporation of adult spaces on deck like the Haunted Mansion Parlor.
The point is, Disney obviously has the capability and the interest in its nostalgic properties. So why not go all the way with it and build an entire cruise experience for millennials and older?
Before you say, "because Disney's money comes from families with children," think about some of the recent merch drops Disney has released. With popcorn buckets and apparel directed primarily older collectors and fans, it makes total sense that Disney would want to go all the way with an immersive experience for that same demographic.
Think about it, a Haunted Mansion bar, fine dining inspired by Beauty and the Beast, adult-only pools, and Disney-themed lounges. Individually, these don't raise too many eyebrows, but think of what Disney could do with experiences like them combined?
The beauty of it is that Disney wouldn't have to sacrifice any of its traditional elements like Character Meet and Greets, themed dining, and magical excursions off the boat. The idea is to make this experience for older audiences, not restrict Disney's core consumers.
In theory, the standard family unit taking a Disney vacation could still enjoy this, but younger audiences might question the absence of some more modern fixtures like Frozen. The point is, Disney should be doing more with its nostalgia fix.
The desire for adult cruises is undeniable, especially with Gen-Z and older travelers embarking on more oceanic journeys. It just feels like too much of a golden opportunity for Disney to pass up.
Do you think older guests need their own cruises?