From making Cinderella Castle look like a giant birthday cake to covering the park in toilet paper, Disney has pulled some strange promotional stunts in its day. While those two examples are laughable, some choices make us say "Are you sure about that, Disney?"
Disney+ is one of the biggest streaming services on the market, especially after the Hulu merger. As the service's collection of content continues to grow, Disney is pushing for more subscribers with its approach, but one recent ad isn't as magical as the company might think.
What did they just say?
Disney+ just dropped its "What If" Big Game trailer leading up to the Super Bowl. The footage above shows just a small sampling of what subscribers can expect from the realms of Walt Disney Animation, Star Wars, the Marvel Cinematic Universe, and more, all narrated with the surreal silky tones of what we assume to be Josh Gad.
While that's all par for the course, the moment where the narrator gleefully states "And best of all, a whole bunch of people did get murdered in this building, and aren't we lucky for that?" Although this is clearly a riff on Only Murders in the Building on Disney+ and Hulu, it certainly made this fan do a double take.
Not only does this ad feel forcibly nostalgic, but many of the viewers in the YouTube comment section are absolutely tearing it to pieces. Several are calling out the studio for relying too much on acquired content, and others are completely lost on what the video is truthfully saying.
In this writer's opinion, there's nothing outrageously wrong with the promo for Disney's magical streaming service, and it's likely millions are already tuned in. However, the strangeness and the delivery of the ad are certainly enough to get people talking. No such thing as bad publicity, right?
Frozen, Andor, The Bear, and more titles seen in the footage are all ready to stream on Disney+.